Bruce Lee Exhibit Launch

The Wing Luke Museum (WLM) was launching a new permanent exhibit called Be Water, My Friend, about the life and philosophy of Bruce Lee and his spiritual nature.  The museums mission is to connect everyone to the dynamic history, cultures, and art of Asian Americans, Native Hawaiians, and Pacific Islanders through vivid storytelling and inspiring experiences to advance racial and social equity.

The new exhibit opened in July and needed a strong media push to help locals and visitors to increase awareness of the exhibit and drive ticket sales.  WLM has a small marketing team and what DNW was able to do is step in and be the media arm to make sure they had the best practices in place and received the most efficient exposure for their budget.  

Through a mix of digital and OOH placements, we were effectively able to launch the exhibit with plan to stay on through the end of the year.